SoBe Rebrand

For this rebrand project, I set out to revive SoBe, a once-popular health drink brand that lost focus on its target audience over time. As a longtime fan, I reimagined SoBe with a clear direction,shifting from its surf and health-centric roots to connect with the skateboarding community and young adults who enjoy energy drinks. The rebrand features a clean, modern design with subtle scale textures to nod to the original lizard logo, paired with bold neon color palettes on black and white cans for an energetic, eye-catching look. To extend the brand further, I also designed custom skateboards for each drink flavor, reinforcing the connection to skate culture.